How to improve internal communication thanks to major sporting events?

What type of sporting events?

First of all, it is necessary to clearly define the sporting events concerned. Sorry for the accountant's son, it's not his departmental ping-pong tournament that's in question. Likewise for the regional water polo detections of the HRD's daughter, this will not really affect the internal communication of the company. No, this is about major sporting events , with considerable media coverage , a fervor that can be seen on social networks, an expectation on the part of the population. We are therefore talking about competitions such as the World Cup or the Euro football, the Rugby World Cup or the Roland-Garros tennis tournament. We enter a framework where sport, and more particularly sporting competition, is a point of convergence for practitioners and the curious, and therefore employees, towards the event.

From an external event to an internal asset

As we have just mentioned, the sporting event is in a way a meeting point , a common point that your employees can share. Lovers of oval balls are impatiently awaiting the course of the XV of France during the next major competition for their team, while the curious who would like to begin by understanding the rules of the forward see in this competition the opportunity to ask to experts for explanations. It's just one example of the connection that sport can create between two people who probably never would have interacted with each other in any other way, or worse, two employees who were never brought in, by their departments or positions, to discuss a subject other than work. Where some companies see these sporting events as a brake on their productivity , others see it as an opportunity to improve their internal communication by uniting their teams.

How can you make the most of this opportunity to unite your teams?

Uniting your teams around a sporting event is not just about buying fruit juices and croissants and letting them watch all the matches in the break room. No, it's much better than that. Federating your teams around a sporting event means involving them, putting them at the heart of the competition . And the best solution to involve them is to predict . By setting up a company prediction contest , you offer your teams the opportunity to have fun around sport, to join together around an event and above all to create a generator of discussion topics in the break room. Thus, you transform an external sporting event into a unifying internal event, a powerful team building , and this throughout the duration of the competition.

What solution to put in place?

Doing an all-day internal event is a lot of work . So an event lasting several weeks seems totally inconceivable. Yet that is what Corporico offers. A white label platform , allowing all your employees to participate and predict on the entire sporting event, with a dedicated account manager , a discussion space, a free communication kit and many other options. The Corporico solution is a turnkey solution to offer your teams an innovative and fun internal communication operation, which will allow you to enjoy the media dimension and the collective fervor of a major sporting event to make it an operation. of unique team building .